“… [W]e can now perform long-term, strategic business planning. At all levels of the organization, people are aware of the operational context and can take action that benefits the company as a whole ….”
“Whereas we used to incur 30 points of cost whenever we produced additional incremental revenue, I estimate that cost to be closer to 10 points today.”
Rose Marcario, Chief Financial Officer and Chief Operations Officer, Patagonia